When Surrealist artist Salvador Dalí first put a lobster on a dress, he wanted to be provocative. It worked. His 1937 collaboration with boundary pushing fashion designer Elsa Schiaparelli caused consternation. The silk organza A-line gown they created together, subsequently worn by Wallis Simpson in the pages of Vogue, elicited shock, head scratching, and plenty of voluble conversation from the fashion world. Apparently Dalí was disappointed though. He felt that the dress was missing one final touch: a dash of mayonnaise.